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What is Curb Appeal and How Can it Improve Revenue?

calander Oct 2 , 2019 user-iconAnderson Painting
Decks

You may have seen or heard the term “curb appeal” before, especially if you watch a lot of home makeover shows or read enough DIY home improvement blogs. But what does this term mean, exactly? Why is it so important? And is it true that curb appeal can even boost a business’s bottom line? Let’s find out.

What is Curb Appeal?

If you’ve ever walked, biked, or driven by a home or business and gazed in awe at how well-maintained it was overall, then that place had strong curb appeal. Curb appeal is simply a measurement of how good a commercial or residential property looks from the outside – its appeal from the curb. The exterior paint job, landscaping work, driveway, walkway, and overall cleanliness all contribute to a property’s curb appeal. So, property owners can increase curb appeal in a number of ways. They might hire Raleigh painting services to paint their building’s exterior, hire landscaping services to cut the grass and trim the hedges, or hire a Raleigh power washing company to clean the outside.

How Curb Appeal Can Improve Revenue

The term is frequently thrown around when real estate is up for sale, but even those who don’t plan on selling their place any time soon should want to cultivate curb appeal for a number of reasons, notleast of which being that great curb appeal can improve a business’s revenue. Here are three ways curb appeal can improve revenue.

1. Get More People in the Door

We’re taught from a young age to not judge a book by its cover. This is solid advice when it comes to dealing with people, but when it comes to business, the way things look on the outside often indicate what they’ll be like on the inside. And if you want to encourage people to enter your business, you need to start by making a great first impression. Since your property’s exterior is the first thing a new customer will see, maintaining strong curb appeal has a direct positive impact on your revenue. Of course, if your flawless exterior masks a dirty, disheveled interior, you won’t retain too many customers. Make sure the outside and inside of your property are equally well-kempt.

2. Boost Brand Reputation

There are many ways to promote your brand, but word-of-mouth recommendations (whether in-person or online) are perhaps the most potent. Therefore, you want don’t just want to make a great first impression on customers – you also want to leave a lasting impression so they tell others about your business. Providing friendly service, fair prices, and great products are all key components to maintaining a great reputation, but your business’ curb appeal is the linchpin that seals the deal. When your property is kept in shape, customers both new and old will see that you take pride in every aspect of your business.

3. Increase Property Value

Revenue and value are not the same, but the two often move in the same direction. In other words, a business that’s valued highly often sees high revenue, and property value accounts for a big chunk of a business’s overall value. In many ways, curb appeal is synonymous with property value, just without the hard numbers. The better your property looks, the more it, and your business, will be worth. Of course, this applies to residences, too. When homeowners hire Raleigh house painters to touch up their exterior, for instance, they simultaneously increase their home’s curb appeal and value.

Whether you’re a business owner, homeowner, or both, increasing your property’s curb appeal is a great investment. Anderson Painting contractors can enhance your place’s look with our painting, power washing, and repair services. For more on us and the services we offer, call Anderson Painting today at 919-610-1855 or email us at info@andersonpaintingnc.com!