If you own a retail business in Raleigh, NC, you want to employ every strategy available to persuade customers to purchase your products. Clever merchandising, advertising, price drops, BOGO deals, and rewards can all help achieve this goal. But there are other, even subtler ways to boost customer purchases. Believe it or not, the colors you paint your store or displays can encourage people to spend more.
Researchers have long been studying the ways in which different colors affect human psychology. While there is still much to learn on this subject, there is no doubt that our brains react in various ways to different colors. Color configurations can shift everything from our mood to our spending habits. If you want to increase sales, you might want to think about the colors you’re using and hire a Raleigh painting company to make any changes. Let’s look at 6 colors that might help boost customer purchases, and why.
Our eyes are naturally drawn to green because green tends to signify life. This is why people enjoy setting up plants in their homes and maintaining their lawns. Psychologically, green shades energize and uplift us. Of course, the color green has also become linked to currency and good fortune. It’s no mistake that a healthy number of banks don a green logo, as well as one wildly successful coffee chain. For all these reasons, utilizing green in your store can put customers in a better, livelier mood and encourage spending.
The color red always stands out, for better or worse. For retail businesses, employing reds can lead to more sales. Red is exciting, powerful, and perhaps a tad dangerous. Even if you don’t paint your walls red, utilizing this color for certain displays or tags will create a strong contrast that captures customer attention. This is why so many sale tags tend to be red.
Like red, orange stands out in our brains as well, as it provides a stark contrast to several colors. However, orange is not as brazen as red. Rather, shades of orange are more optimistic and welcoming. A lot of modern brands have begun using orange in various ways. Offices might incorporate orange in their conference rooms, for instance. But for retailers, painting with orange tones isn’t the only way to boost sales with this color. Orange text and clickable links are powerful tools in the digital space. Something about an orange “Buy Now” or “Add to Cart” button is simply enticing without being aggressive.
If reds get the heart rate going, blues slow it down. You might think that this a bad thing. After all, aren’t customers more likely to make a purchase if they’re excited? Some customers, yes. But other customers might feel anxious when surrounded by bright reds and aggressive salespeople. Shades of blue tend to calm people down, giving them more time to think about what they want to purchase. Blue may also evoke feelings of trust, so customers might be more inclined to purchase something in blue packaging.
There is a sleek simplicity to black, and this works well for certain types of stores and brands. Plenty of cosmetic brands, for instance, incorporate black displays, creating a sharp contrast to show off their colorful products. When using black in a store, however, it’s wise to consider painting a room two colors so the whole space doesn’t feel too confined or bleak. Incorporating some white, for instance, will allow the space to breathe and open up a bit.
Like black, white is used to allow products to stand out on their own. White is also associated with purity and cleanliness. This is why stores that sell cleaning products, cosmetics, and home goods often implement a white backdrop to encourage sales.
Hiring Commercial Painters to Increase Sales
With all of this information in mind, you might realize that your business could benefit from a new paint job. Anderson Painting contractors help businesses of all kinds in Raleigh, NC revitalize their spaces and their brands. Let us help you pick out the right color scheme for your business to boost customer purchases. To learn more about us and our services, call Anderson Painting today at 919-610-1855 or email us at [email protected]!